Did anyone catch this interview last week? We felt for Geordie Shore's Charlotte… how did it make you feel?

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Charlotte Crosby, one of the most outrageous and outspoken reality TV stars was a guest on ITV’s Lorraine last week to promote the launch of her new book Me Me Me… but the aim quickly got lost as the subject of her bed-wetting habits were brought to the forefront.

“Are you not embarrassed?... Not even when you wet yourself on tele?”

Charlotte: “No, because it’s so normal now”

Lorraine: “No it’s not, it really isn’t”

Charlotte: “I would be embarrassed if people didn’t like it”

Lorraine: “Well can I say to you a lot of people don’t, I don’t. I really don’t love, I have to be honest with you.”

Charlotte: “I don’t do it on purpose, it’s purely just because it’s an accident!”

We have to say we felt for Charlotte; at 25 years old her understanding of why she loses control of her bladder at night is understandably a mystery to her!

Lorraine: “But you can get help, there is help out there”

Charlotte: “What would the help be?”

Lorraine: “Well there’s exercises you could do”

Charlotte was none the wiser and we understand why.

A recent Kegel8 study revealed that 50% of women in the UK do not know how to perform an effective pelvic floor contraction

For us, this highlights an important issue; our younger generations are simply not aware of the importance of pelvic floor health (many are probably unaware of their pelvic floor muscles completely!), just as our older generations never were and the reason why 1 in 10 women will have surgery for prolapse by the time they’re 80.

Did you know? Your pelvic floor muscles begin to weaken from as young as 18 years old.

We’d like to break the cycle; so whether you have daughters, nieces or granddaughters we urge  you to put embarrassment aside and share your knowledge with them. The chances are, with young women looking up to outspoken celebrities like Charlotte, if there was a greater awareness among the younger generations, the subject may not be quite so taboo!